The Two Steps Required for Keyword Optimization

Unfortunately, most Temecula businesses and Temecula winery business owners know nothing about the web so they immediately throw up their hands rather than do any research into what it takes to be seen on Google.  They go to a friend or consultant that may know something about HTML to generate the web site and then figure the job is done.  Surprise!  Your job has just begun.

If you don’t do anything to promote your web site, it will act kind of like a business card that you must put into each person’s hand in order for it to be seen.  The search engines will basically ignore it.  Not only do you need the search engines to see your site but you need to be on Google in the top 10 listings for IMPORTANT KEYWORDS relevant to your local business.


To be seen on Google, you need to identify local keywords that are relevant to your business for which there are as many Google searches as possible. For example, my favorite keyword for a Temecula winery is “Temecula Wineries”.  This keyword gets 22,200 Google searches a month.

One way to identify good keywords is to look at your competitor’s web sites.  Look at their META KEYWORDS by looking at their source code for their web site.  You can get the source by selecting “View Source” from the Page drop down menu of your browser.  The META Tags are located at the top of the source.

Stay away from using keywords like your business name or too general keywords like “wine tasting”.   Don’t include your business name as you should always rank #1 for your business name on Google without adding it to your keyword list. The reason you stay away from general keywords is that you will never be able to compete for them as there as much bigger companies with much deeper pockets and better Internet marketing staffs who will always beat you out.  Therefore you will take up valuable space on your site with no chance of success.  For example, instead of optimizing on “winery” you should optimize for “Temecula Winery”.

Once you identify which four keywords you want to optimize, use them for your META Keyword list.  The META Keyword tag is located at the top of each HTML or PHP page.


You need to optimize each page on your site using at most 4 keywords (rule of thumb).  By optimization, I mean that you have to determine how many times you should use each keyword in the body of your page, how many times you need to BOLD it, how many times you need to use it in an ALT tag, what percent of your text can be made up of keywords (divide the number of words on your page into the number of times you use the keyword), etc.  There are many many ways to use a keyword on a page.

If you use each keyword too many or too few times, Google will lower your site’s rank.  To get on Google’s top 10 (the only place that counts),  you must figure out what is important to Google.  To figure out what is important, look at the web sites that Google has selected for their top 10 for each of your four keywords.  Look at how each of these web sites uses that keyword.  For example, count how many times each keyword is used in the body of the top 10 sites.  This will give you a range for the number of times you must use that keyword is in the body, in the META Keywords, in the Title, using BOLD, in ALT Tags, etc of your site.  For my clients, I analyze each keyword on the home page weekly and all other pages at least once a month in order to maintain Google Rank. This is a very time intensive process but well worth the investment. Here is an example how to do this by using the keyword “Temecula Winery.”

Top 10 Google Sites for keyword “Temecula Winery” Page
META Keywords META Description Body of
Tags 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 1 0 0 1 1 0 1 0 0 0 1 0 1 0 0 0 1 0 1 0 0 1 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0
                      Summary 0 to 1 0 to 1 0 0 to 1 0 0

While you typically do the same thing as the top 10 web sites are doing, like not adding “Temecula Winery” as an ALT tag, you must also be aware that if one of your four important keywords is “Temecula Winery”, then you must include it in the META Description and META Keywords even if none of the top 10 use it there.  You should also try to fit it into the Title, especially if it is one of the two most important keywords for that page.

About the Author: David Cragg is a retired SEO Internet Professional. He is the Temecula SEO consultant for many Temecula winery web sites like and He is ready to help any Small Temecula business for a bottle of wine or other small negotiated fee.

For Wineries or Temecula businesses to get a FREE analysis of your home page search engine optimization, please complete this form.  It will take a day for me to complete the analysis so please be patient.  I welcome your posts to our blog and your questions.

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Temecula Children’s Museum

Temecula Children’s Museum

The Professor’s home…7500 square feet of it, cluttered with hands-on inventions, gadgets, experiments…and kids won’t even know they’re learning as they play! Kids play while you visit Temecula Wineries.